So what is it like to start a new IM Company during what is considered the WORST time to be an internet marketer (let me explain that below). Well its frustrating but exciting.
I'm going to call this time "The Great IM Shake Out"!
Right now the industry is being shaken to its core and many 'internet marketers' are jumping ship. The last few years were sort of gold rush if you will on the internet. Anyone with a little common sense, a decent work ethic (and many that don't) could have made a ton of money over the past five years. If you missed out... don't worry there is another one coming!
Some of the smartest people I know (and I know a few) have been locked away developing the next generation of search strategies. Some of the things that have been developed absolutely blow my mind. My team has been busy at work as well. Mostly revamping our business model to take advantage of the next generation of internet based businesses.
The idea... let the Great IM Shake Out take place but position our firm to pounce when the shake out is over.
One of the main things we've learned is that SEO in its old one off service style is dead as a business model. Notice I DID NOT say that SEO was dead. People who only offer direct SEO Services are not going to survive through the end of this year (unless you have 100+ clients).
So what will the next generation of successful IM's look like... I'm talking the seven figure plus earners?
Well... wouldn't you like to know... .MUAHAHAHAHA!
Just joking!
I know some really smart people who are taking their services private. Meaning they are charging a lot more but working with less people. This keeps their tools and tricks more guarded and more sustainable.
Others are not building to hold and are now focusing on quicker turns on their web based assets to avoid getting caught by an update. I like this idea.
Any time you find a 'new' trick with SEO or IM you have to put a shelf life on it of less then 24 months. If you are trying to build sustainability around an IM product or service beyond that you are planning to fail.
Now I know there are exceptions to every rule and this does not apply to the 0.0001% of IM'rs out there who are bad ass enough to avoid this pitfalls (I can name maybe 32 people in the world that this doesn't apply to).. Luckily I call a handful of those people friends.
So what are we doing now at RCBryan & Associates? We are throwing away our one off service model and going full into business development and acquisitions. We will take on less clients (maybe a max of 12 per year) and those that we take on will get our 'Kitchen Sink' approach where we will throw the entire weight of our firm behind the business for 15 months and then sell our stake in the company back out.
We've partnered with a top business broker to buy and sell companies. We've partnered with top industry professionals to make sure our marketing is top notch. We've also struck deals with a handful of capital partners to carry the deals we do.
It's day #10 for the new firm and we are on fire!!!
Check us out: http://www.rcbryan.com
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